TIPCI GROUP

Case Study

Elavating Pallet Manufacturing and Logistics

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650% spike in new users since relaunch

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260% increase in visits to contact page

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2+ minutes average engagement

The Challenge

Tipci Pallets needed a website overhaul that showcased their variety of pallet solutions—wooden, plastic, and custom—while also highlighting their logistics and recycling services. They struggled with low brand visibility, scattered content, and a site structure that didn't reflect their commitment to quality and sustainability.

Additionally, the brand sought to educate potential customers on the benefits of different pallet types, effectively position themselves against competitors, and attract both local and national clients. The challenges included:

  • Improving overall user experience and navigation.
  • Consolidating product/service information to clearly convey the value of Tipci Pallets.
  • Optimizing for search engines to increase organic traffic and leads.
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The Solution

Our team restructured the website to ensure clear navigation throughout the site. We conducted in-depth keyword research to guide metadata creation and on-page SEO, improving visibility for both local and nationwide searches.

We also streamlined the “Search” process, making it more intuitive and allowing potential clients to quickly search their needs. This direct call-to-action was placed strategically throughout the site to capture leads at every stage of the customer journey.

In addition, we implemented schema markup for products and local business details, boosting search engine results page (SERP) visibility. High-quality imagery and concise product descriptions showcased Tipci Pallets’ commitment to durability, sustainability, and reliability.

Finally, we integrated ux elements which keep the user on track for their intended actions. Things such as notifications and loaders for the user action to ensure they know what stage of the journey they are at.

Summary

Over the course of this website transformation, we were able to:

  • Achieve a significant boost in organic traffic and keyword rankings.
  • Enhance lead generation by streamlining the quote request process.
  • Position Tipci Pallets as a go-to resource for pallet solutions, further elevating brand trust and authority.
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